As General Manager of the hotel, Pascal is mandated with spearheading the growth of the property across all facets – from operations to guest retention. He oversees over 400 associates, where he places an emphasis on training, learning, and development of its associates. With insights from Paris, India, Mauritius, London, and Nice, Pascal has worked across renowned hotel brands.
Opened in October 2009 by Emaar Hospitality Group under the umbrella of The Address Hotels + Resorts, The Address Dubai Marina overlooks one of the largest marinas in the region, and is set in a prime location in Dubai Marina, a popular lifestyle district by Emaar Properties. The hotel is a modern business and leisure destination with access to the entertainment and other lifestyle components of Dubai Marina.
Easily accessible from Dubai International Airport, Al Maktoum International Airport, and Abu Dhabi International Airport, the hotel is within close distance of Dubai Media City, Dubai Internet City, Knowledge Village and Jebel Ali Free Zone, some of the largest business hubs of the region. It is also conveniently located within close proximity of the Dubai Metro station and the Dubai Tram.
As one of the youngest additions to Emaar’s Hospitality Group, The Address Dubai Marina has outperformed expectations since its opening. Please tell us a little bit about this journey since you started operations.?
Although I am fairly new to The Address Dubai Marina, my experience in the hospitality industry spans over 25 years with a number of renowned hotel chains in France, Mauritius, UK and India.
This eclectic background underlines my expertise and passion for learning about different cultures and the hospitality industry. At The Address Dubai Marina, my main responsibility is overlooking the operations of the entire hotel. With help from the team, we develop and plan cutting edge strategies to drive business ensuring that our visitors get the best out of their stay.
The continuous introduction of innovative ideas and fresh concepts coupled with quality service will consistently add value to The Address Dubai Marina. Whether we launch a new dinner concept at one of the most popular restaurants in Dubai, Mazina, or add state-of-the-art fitness equipment to the Fitness Centre we aim to provide impeccable experiences throughout.
Our goals are to provide guests with the ultimate lifestyle experience; retain guest and staff loyalty; and uphold our commitment to provide world-class food and beverage experiences that are synonymous with The Address Dubai Marina.
What is the type of clients that choose to stay at the Address Dubai Marina? Why do they choose to stay here?
The Address Dubai Marina has the unique distinction of catering to both business and leisure guests. In addition to the luxurious in-room amenities, holidaymakers can pamper themselves at The Spa, and also relax at a choice of four restaurants and lounges. The all-day dining restaurant Mazina offers a friendly and comfortable environment where guests can enjoy breakfast, lunch and dinner and also features an outdoor terrace for al fresco dining.
Kambaa, with direct access to Dubai Marina Mall, is a chic lobby lounge offering light refreshments. Shades, located on the 4th floor, is an outdoor dining restaurant with a terrace where Casual al fresco meals are available day and night overlooking the stunning Dubai Marina. Blends is The Address Dubai Marina’s nightspot for leisure seekers and vintage connoisseur.
For business guests, apart from the largest ballroom in Dubai Marina, the hotel offers 22 additional meeting rooms– each room offers natural daylight and stunning view of the Marina. All are equipped with advanced IT systems, complemented with highly skilled and dedicated associates. A spacious pre-function ballroom foyer provides an outdoor terrace for guests to enjoy the views. A Conference Concierge and state-of-the-art Business Lounge are available to host flawless events.
2016 will see a number of important hospitality brands opening doors in Dubai. How will this affect your operations?
The key is to be innovative and surprise guests through exceptional service and lifestyle experiences. With new concepts being introduced it is crucial to set refreshingly different standards that cater to all guests – whether for business or leisure. We are committed to the continuous
introduction of innovative ideas and fresh concepts coupled with quality service that add value to The Address Dubai Marina.
For example, The Address Dubai Marina has an unparalleled ballroom that is ideal for events including conferences and networking functions. Constellation Ballroom can accommodate up to 1000 guests, and its foyer allows guests to network and recharge with deliciously creative food and beverages. Further defining our credentials in connecting with the needs of our guests, we have invested significantly in the latest technology to offer smart choices that add to their convenience. We are at the forefront in embracing digital technology across all touch-points and this will continue to be a focus.It is important to appeal to the modern generation of travellers, who have unique outlooks on how they envision their ‘home away from home’. By effectively observing changing trends in the industry, we aim to be one of the most sought-after hotel in the city.
How important would you say is for Dubai to have won the bid to host the expo 2020?
Winning the bid to host the Expo 2020 Dubai has energised the economy with several ambitious infrastructure projects ongoing. It will also boost the hospitality sector with an estimated 25 million visitors to arrive in the city during the six-month period of the Expo.
What is your personal touch you like to bring into this organization?
My extensive experience in city hotels and resorts around the world has instilled a strong understanding of the industry in me. I’m focused on offering high levels of service at our property with attention to detail in order to position The Address Dubai Marina as a modern destination at the top-end of the luxury lifestyle market.
What are the three words that describe you as a Leader, GM for this hotel?
Driven, dedicated and energetic.
What are the most important elements needed when running a 5 star hotel?
You definitely need to be a ‘people person’ as you must interact with guests or associates. You also need to be curious and know what is happening around you in terms of products, technology and trends. You must also have entrepreneurial abilities and be good at finance.